Why Harlequin’s Logo is RED!

What does your company logo say about your brand?

Fast Company published a fascinating infographic on the use of color in corporate logos. Read the article to see how each individual colour is interpreted by consumers (complete with brand examples) Although Harlequin’s logo is omitted from this list, it seems that our graphic designer/s got it right with it’s choice of scarlet to shoot straight to the heart of our dear readers.




Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.


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