New York, February 3, 2011 /PRNewswire/ — Harlequin, the global leader in series romance and one of the world’s leading publishers of reading entertainment for women, announced today it has submitted a patent application (61438360) for the “Essential Romantic Kiss” to the United States Patent and Trademark Office (Patent Pending).
“If love makes the world go ’round, then a kiss is what fuels it,” said Michelle Renaud, Chief Kissing Officer of the Harlequin Office for the Preservation of the Kiss (HOPK), a division of Harlequin that exists to celebrate all things related to kissing.
“The kiss is the cornerstone of romance, the turning point of every good story. It can change lives, start a rumor or break hearts. And with more than 60 years of publishing women’s fiction, no one knows the kiss like Harlequin,” said Renaud. “It’s time to stop thinking of the kiss as a mundane, everyday form of affection. This patent application celebrates the kiss and brings romance back to kissing.”
The patent applied for by the HOPK outlines a basic method by which two people can reciprocate their romantic feelings toward one another in a manner that deepens attachment, provides pleasure and promotes physical and emotional well-being – The Essential Romantic Kiss.
In its efforts to promote and celebrate kissing, the HOPK is interested in expanding the standard kissing repertoire beyond simple pecks, the dated French kiss or even the lovable butterfly kiss. In this spirit, the HOPK has created an interactive kiss creation tool to allow members of the public to create and share their own kissing styles. Submitted kisses will be added to the HOPK’s online kissing vault, which is freely accessible to anyone. Recognizing the tight economic times, the HOPK is encouraging everyone to spread the love for free and create a unique, romantic kiss for their partner this Valentine’s Day.
“Nothing truly exciting has happened in kissing since the French kiss took the world by storm in the 1920s,” said Renaud. “Almost one hundred years later, we need to find the next great kiss. We’re encouraging everyone to pucker up and get excited about kissing again.”
Visitors are encouraged to submit their own kissing style and vote on their favorites. During February and March, a contest will be held to judge eligible kisses submitted to the HOPK’s vault. One lucky kiss creator will win a trip to Paris Las Vegas Hotel and Casino to re-enact their kiss!